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It’s been a tough couple of years for entrepreneurs. The global pandemic has caused multiple industries to grind to a halt, and companies of all sizes have faced layoffs, disruption, uncertainty, and loss of profits.
Therefore, as things slowly return to normality, small businesses need as much help as they can get. If you have a partner, friend, or family member who is starting up their own business, you no doubt want to be there for them. And there are plenty of ways in which you can help your loved one out. It doesn’t matter whether their business pertains to ecommerce app development, accountancy services, or health food products. It is your duty as a friend to offer your support and assistance. In these turbulent times, your help could mean the difference between success and failure.
To get you started, here are four ways that you can support your loved one’s business.
An easy way to give your friend’s business a little financial boost is to purchase their product or service. It will go a long way to showing your support and will help them in a small way to meeting their cash flow targets. Displaying their product in your home is a great way to promote it to any house guests too. Of course their product or service might not be something targeted at you. It could be an IT support company for other businesses, for example. Even so, you can still visit their website, boost their web traffic, or try one of the other ways outlined below.
You might not be able to afford to keep buying from your friend’s business, but one of the most valuable things you can offer them is your time. Chip in on weekends and evenings to help them with their social media marketing or let them conduct some market research on you. If you don’t have the technical knowledge to help out, then just take some precious time off their hands by offering to babysit or do some chores for them.
Social media is one of the most effective ways for businesses to market themselves, and testimonials from customers will help them gain followers. Promoting them to your own network of friends and family will get more eyes on their website and might result in new customers. Give their Facebook page a “Like”, follow them on Twitter and Instagram, view their stories, and comment positively on all of their posts. The more engagement you give them, the easier it will be to grow their following.
Nowadays, most potential buyers will search online for customer reviews before purchasing a particular product or service. Leaving a thorough, positive testimonial is one of the best things you can do to help your friend’s business. As long as you are honest and supportive, your flattering review will be there to draw in new customers for the foreseeable future.
Supporting small businesses is hugely important, and by following these tips, you will be providing valuable support for your loved one.
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