I had the wonderful opportunity to create an online space for the incredibly talented Rachel Van Kluyve. Rachel, previously known under “Crate & Cottage,” has embraced her journey under her own name, representing her multifaceted role as a personality, author, educator, and content creator. This project was all about bringing Rachel's essence into a digital form that resonates with her and her community.
A Vision Brought to Life
Rachel’s rebranding to her own name marked a new chapter in her journey, aiming to showcase not just her blog but her whole self – her passions, her teachings, and her unique voice in the world of home design and beyond. Our mission was clear: to create a website that mirrors the warmth, authenticity, and inspiration Rachel brings to her audience.
Designing with Heart and Soul
The heart of this project was to make Rachel’s website feel like home – a place where visitors can easily connect with her stories, wisdom, and offerings. We selected a color scheme that felt both inviting and reflective of Rachel’s style, incorporating elements that speak to the natural, cozy aesthetic she’s known for.
Navigating Rachel’s World
The homepage greets visitors with a warm welcome, guiding them through the diverse aspects of Rachel’s world. From her latest blog posts and featured podcast episodes to her books and courses, it’s a comprehensive introduction to what Rachel stands for and offers to her community. We've also designed a fun animated signature graphic to greet you when you enter.
Rachel’s blog is the cornerstone of her website, a place where she shares her insights on home design, family life, adoption, and so much more. It’s designed to be a space of inspiration and connection, reflecting Rachel’s journey and passions.
A new addition to Rachel’s repertoire is her range of courses. This section is crafted to not only showcase these offerings but also to inspire visitors to join Rachel in creating meaningful and purposeful lives.
A Website That Feels Like Home
Seeing Rachel’s website come to life has been an incredibly rewarding experience. It’s more than just a digital space; it’s a reflection of Rachel’s heart, a place where her audience can come to find inspiration, education, and a sense of belonging. Rachel’s vision of offering more than just design advice but a guide to living a purposeful and beautiful life is now vividly embodied in her website.
