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What are Brand Colours and Why Do I Need Them
How to create a magnetic brand? It all starts with the right colours to represent your brand and attract your ideal clients. Let’s start picking the perfect colours for your brand, shall we?
One of the most exciting parts of the branding process is deciding what colours to pick for your brand. And no, you can't simply pick your favourite colour and hope for the best. Different colours elicit different emotions, and you want a colour scheme that resonates with your target audience.
So, how do you choose your brand colours? Where to even start? There are literally hundreds of colours to choose from, do you choose just one or ten? While it's hard to decide what colour scheme to use to define your brand, there are ways to make the process easier!
Learning All About Colours
Seasonal Brand Theory
Colours identify with a particular season. These seasons are:
- Spring
- Summer
- Autumn
- Winter
Spring Season: Colours are often bright, invigorating, and fresh. Think energising greens, deep pinks, and bright blues of the spring season. The colours that represent the spring season are warm with high saturation and high tint.
Summer Season: Summer season has a relaxed vibe. Visualise yourself lazing around the pool while sipping a Piña colada! Think lavender, muted pinks, mint green, and aqua blue – these colours represent the lazy days of summer. The colours that represent the summer season are cool with low saturation and mid tint.
Autumn Season: Earthy, organic, and grounded, autumn is the time when the leaves turn green to yellow, orange, and red. The colours that represent autumn are often warm with mid tint and a slight desaturation.
Winter Season: The winter season is all about the cool colours. Think steel grey, white, and blue. This season is full of contrasting colours and cool undertones.
How to Choose Your Brand Colours
Think About Your Ideal Client
To create a magnetic brand, you need to take a long, hard look at your core business and determine who the people that you want to market your business to are. Who is your ideal client? Check your brand’s mission and vision and think about the kind of emotion that you want your ideal client to feel as he or she reads your objectives. What kind of image would you like to project?
Look for Inspiration
There are so many places to find inspiration for your colour scheme. You can go online and check out sites like Pinterest and Instagram for ideas and create mood boards. Pay close attention to patterns, textures, and other design elements when creating an inspiration board. You can also collect different images from magazines or follow creatives whose colours and style are similar to yours. Spend as much time as you need to get the look and feel of your colour scheme right.
Choosing Your Brand Colours
Sometimes what looks good on your screen may not look so nice once used on a website. So go ahead and experiment with different colours but be sure to stick to the same season that your business belongs to.
We suggest picking 4 to 6 colours along with darker and lighter variations. Once you’ve chosen the colour scheme that you like the best, think of the many ways to implement the colour scheme to your website, your branding materials, and your social media channels. The darker colours could be used for body text while the lighter colours could be used as background colours.
Once you’ve chosen the best-looking brand colours, you can start implementing your colour scheme across all your platforms. To establish a cohesive brand, be sure that your website colour scheme and branding match your social media and other marketing materials.
Consistency is key to an effective branding strategy. Defining your brand colours and implementing the colour scheme across all platforms helps you build a recognisable brand. Never use different colour schemes unless you are rebranding your business; otherwise, this will create a lot of confusion among your clients.
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