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Personal branding makes a business unique and relatable. Build a brand that tells a story, your story! Infuse your brand with your unique personality with these tips.
While there are many ways to market a business, you can make your brand stand out by adding a little bit of your unique personality to your marketing campaign. Infusing yourself into your branding strategy gives a face to your business. This is called personal branding, and it's one strategy that will give your business the edge it needs against the competition.
Personal branding involves building a brand around yourself. The idea here is to give a business a face so that interaction between the brand and the customer is more personal. When people see that there is a real person behind a business, they are more likely to establish a deeper, more intimate connection with your business. They are also expected to take the desired action – in this case, hire you or purchase the product or service you offer.
The great thing about personal branding is that it's easier to pull off because no one knows yourself more than you do. You know what you like, what you don't like, and what you're all about so you'll be able to use the right tone for your marketing message. This makes marketing easier compared to promoting a different image.
You can infuse yourself into your brand through your website design and copy. Here are helpful tips to get you started:
An effective branding strategy tells a story to elicit the right emotion among your target audience. Since you're building a brand that's based on yourself, you can tell your own story. No one can live your life better than you, and no one can share your life experiences better than you! So go ahead, focus your story on your experiences, your skills, your values.
If you are selling a service, telling your story is much more comfortable. But for those who are selling a product, it will take some creativity to show a bit of yourself into your brand. The good news is, everyone has a story to tell so as long as the presentation gets the attention of your prospects, you can establish a connection.
Stand out from the crowd and convey your marketing messages in the most effective way possible by customizing your visual assets. You want to let people know that “this is me, I am the reflection of my brand,” by using photos of yourself shot in a scene that reflects something about you.
For example, if you are selling pieces of jewellery, use professionally-shot photos of yourself wearing pieces from your collection in a setting that reflects your personality. Visual assets like headshots, along with logos and colour schemes, are powerful branding tools. By using customized visual assets, your clients will know who they're talking to, who's the face behind the brand.
Nothing complements personalized visuals quite like a well-written copy. You want your marketing message to reflect your personal brand, to establish a deeper connection with viewers. And to get people to warm up to you, you have to make them feel like they are getting to know you through your marketing message.
If you're a skilled writer, then writing a copy for your brand is a piece of cake. But for those who don't have the skills, try writing the copy as if you are talking to a friend. Forget about sales pitches and pushing for a hard sell, write in a way that reads naturally. Or get a professional writer to do this for you.
Your design elements should always be in line with your brand's image. While there is no limit to the things that you should share with your target audience, be sure that everything that you show is consistent with your brand. If you are not sticking to the theme, you might end up putting people off or confusing your loyal customers.
Also, the content that you're sharing should always provide value. Otherwise, people won't care enough to check what you shared, much more share your content on their social media. For example, if you are offering a website design service, no one will be interested in content that tells people how you clean your gaming console. Your target audience expects topics that are in line with the service you offer.
Personal branding is easy to implement because it hits close to home. So go and tell your unique story through your brand! Infuse your business with your personal story, and you'll definitely stand out from the rest.
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