There are so many business benefits to increasing customer engagement. The first is that it builds brand awareness and loyalty, while the second is that it provides you with an unparalleled opportunity to get customer feedback that can be used to shape your brand. Indeed, if you are looking to close more deals, customer engagement is a vital tool. The good news is you can read all about how to boost customer engagement for your business in my post below.
One of the most clever ways to increase customer engagement in your brand is to create a community around it. Indeed, by building something that is both tied to and more than the products you offer, you provide a huge opportunity for discussion, communication, and sharing. Not only between you and your customers, but between costumes and each other.
The true value of creating community around your brand is that if done successfully it can take on a life of its own. What this means is you have people that are sharing your content, buying your products, and promoting your brand to others, all with very little input from yourself. Something that can be hugely effective, and better received by new customers because it’s not coming directly from you and so is seen as more authentic and less promotional.
Another way to increase customer engagement is to ask for feedback and communication at all the key touchpoints in the customer journey.
For example, proactive web chat, (for more information click here) can help you capture any issues, answer pressing questions as they arise. Through this type of engagement your customers’ experience is improved, and you receive the most valuable data. There are ways you can augment the experience you offer to them.
You can also help to engage your customers and prospects by offering an exclusive glimpse of behind-the-scenes content. Of course, the type of content you offer will depend on your business. With those creating physical products being able to show elements of the production or design or even customer shipping process.
Alternatively, if your business sells a digital product or a service, a glimpse into how they are designed, or how they can be used will be most engaging to potential customers. Especially if they have the opportunity to ask and have their questions answered on the same platform.
Last, of all, a simple way to boost engagement with your brand is to use personalisation. There are several ways to approach this too, from sending out paper marketing personalised with customers’ names to creating unique landing pages designed to impress and encourage interaction with anyone visiting them.