In 2020 I had the joy of working with Freddy (Freddy My Love) to build her a new home for her fashion blog. Freddy is a famous fashion Youtube star and influencer in the UK who adores pink, Gossip-Girl style clothing. I had so much fun creating an online space for her to share her video and blog posts with the world. To date, Freddy has just over 1.16M Youtube subscribers, and it's growing rapidly.
We wanted Freddy's website to be a reflection of her – pink, feminine, and friendly. And we have created just that. An adorable interactive website, dotted with fun illustrations and shippable posts where people can shop her style, and of course her newly decorated home. We knew her website had to be a mix of her beautiful Instagram images, pinks and warm shaded beiges, and fine detailing. Not to forget her custom fashion illustrations. We really wanted this website to showcase Freddy as she truly is, and capture her brand perfectly.
I adore Freddy's new website, and I can't wait to see where she takes her brand next.