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It’s amazing how Pinterest has reinvented itself from a hobbyists’ paradise into a visual search engine. Despite its effectiveness in improving a business’ online presence, Pinterest remains underutilized. That’s a good thing for solopreneurs because this gives you an advantage over bigger, more established businesses without spending a fortune on digital marketing.
If you’ve been trying to grow your mailing list and are still struggling to find the right platform to widen your viewership, you can use Pinterest to get more subscribers!
You need to prepare several essentials to ensure a successful marketing campaign. This goes for all the promotions that you do online, Pinterest included. By getting all the essential elements together, you can define a process that potential subscribers could follow to sign up, acquire the offer, and give up their email addresses.
These essentials are:
Prepare these in advance so by the time you’re ready to launch your campaign, it’s just a matter of setting up the form and taking care of the small details.
When it comes to giving freebies, offer something that addresses the pain points of your potential subscribers. You need to become a problem solver and provide solutions so your subscribers could come to you for advice. No, you don’t have to solve every problem but it the freebie should be something that’s helpful.
Some incentives to offer are:
The incentive doesn’t have to be expensive, but it should be valuable; otherwise, people won’t bother giving up their email addresses for it. The goal here is to make the process of giving up something personal (an email) worth their while.
First impression lasts. You won’t attract subscribers if you’ve been reusing the same tired images. A compelling image for your opt-in page is essential because it gives a positive impression of your brand. Thankfully, there are loads of photo editing platforms to create outstanding images for email marketing. One of our favorites is Canva; it’s free and user-friendly.
Just choose an image for your opt-in page, optimize it to a Pinterest size then add your copy. Hit save, and that’s it – the entire process will only take minutes. Once that’s done, you can upload the image to your back end and create an opt-in page. You can create multiple images for a single opt-in or just one image; it’s all up to you. If you’ve made several images and you can’t use most of them, keep them for future promotions.
Once you’ve put together a great visual for your offer, complement it with an optimized, compelling copy. The great thing about Pinterest is that optimization for a stronger online presence is easy. Just insert your primary keywords into the descriptions of your pins and boards. You can also activate Rich Pins to claim your website on Pinterest.
Because Pinterest works as a search engine for images, it presents many opportunities to boost your SEO. Go to Pinterest’s search bar and key in several keywords for inspiration. The platform will auto-populate the most common searches for you to use. The results are keywords that convert, so you can use these to write a compelling copy for better SEO.
When you have prepared all the essentials, it’s just a matter of putting them together to create a compelling opt-in form. Depending on your service, you can use an opt-in form template and customize it with your branding. Choose your brand color scheme, font style, promotional image, and copy to build an attractive opt-in form. Hit publish and wait until people start signing up for your email list.
You can create a standalone page as an opt-in form, use a pop-up, or set a short form on a specific spot on your website. Always track your metrics to check which areas of the opt-in page aren’t generating results and update accordingly.
Sign-ups won’t come right away, so be patient. Once you’ve garnered a decent following, you’ll be amazed at how easy and effective it is to promote your business to your most loyal subscribers.
When building an email list, the one thing to remember is to provide value. Don’t just add more noise or do what every other entrepreneur/influencer is doing because you won’t stand out this way. Embrace the uniqueness of your brand and use it to provide products and information that brings people joy. That is the real secret to a successful email marketing campaign.
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