How To Choose The Right Product Packing; 5 Effective Tips

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So, you've designed your product, and it's ready to hit the open market, but there's one issue. How are you going to package it up for sale? The good news is, these days, there is a wide range of different packaging options available, empowering you to choose the one that best suits your product and target audience. This wealth of options can make your decision-making process more specific, knowing that you have the power to select the perfect packaging for your product.

Overall, the type of product you are selling will dictate the packaging you require, but finding the right one can be tricky. The following tips and tried-and-tested methods businesses have used for many years to help them understand the packaging they need and how it will benefit their product.

Know Your Audience

The perfect packaging for your product will only be perfect if it appeals to your target audience. To do this, you need to deeply understand their needs and preferences. Are they looking for a resealable package they can dip in and out of while keeping the contents fresh? Do they prefer to use recyclable or recycled eco-friendly products, meaning non-plastic options are better? Are you targeting millennial women, unisex products for Gen Z, or male adventure enthusiasts? Whoever they are, understanding their needs will not only empower you to narrow down your search for the right packaging but also foster a deeper connection with your customers.

Know Your Competitors

Now you know your audience, you need to know your competitors, too. How are they packaging their products? What feedback, if any, are they getting on it? What are reviews like? Have they recently changed their packaging style? All of these, as well as practical options such as how the product sits in the packaging, whether the design on the packaging is clear or confusing, what impact it makes, and whether it is enticing to buy. Understanding the performance of different packaging options used by your competitors can let you see which would work best for you or if another option would work better.

Know Your Sale Points

How you sell your product should also dictate the type of pacing and the design of the packing you use. Are you looking for a softer, lightweight packing option that is easy to open and seal and allows for the movement of products for shipping? If you're selling items like bath salts or coffee beans, choosing pouches can be a good option, as they allow the product to settle and are easier to package in smaller boxes for delivery and inside a plastic bag in a box. However, suppose you're selling fragile items in a shop. In that case, you need packaging that will not only stand out amongst other products but is big enough and secure enough to protect the item from breaking when on display or being taken home after purchase.

Choose The Materials

Not all packing options will be available in different materials, and you might find that the option you are looking at has limited choices. From paper to cardboard, plastic to biodegradable packaging materials, knowing the materials you can choose and the type of materials your audience is more likely to prefer can be a helpful factor in narrowing down your options. For example, younger generations are more socially responsible than ever, and if you are marketing to them, choosing packing that can be recycled or comes with a lower carbon footprint will be a better choice over a cheaper single-use plastic option, i.e., marketing your new protein shake in a glass bottle or recyclable carton over a single use option.

How Will Your Design and Logo Look?

The design aspect of the packaging is crucial to consider. How your logo and branding look on the packaging in question can be a significant influence on your choices. You want your packaging to stand out for all the right reasons and have a positive impact on the customers, enticing them to buy. Considering how your design will print onto the material in question and how the finished product will look should be an influencing factor. For example, if your logo looks great on a flat box, will it also work on a tube for those products that need to be sold in this style of packing? Make sure your design can be flexible to accommodate different styles and sizes of packaging, or you choose a style that enhances rather than ruins your branding. Let the design of your packaging inspire your customers and make them feel excited about your product.

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