4 key off-page SEO tactics to fire up your Google rankings

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Remember that you're in stiff competition with several other website owners in the same niche. Therefore, you must leverage the right SEO tactics, such as what your competitors use, to get a spot on page one.

If you're already optimizing your content with off-page SEO, that's a great step! However, that's not all. Off-page SEO is the other piece of the puzzle that makes it all complete.

So, what off-page SEO techniques must you leverage to fire up your rankings among Charlotte businesses?

Get relevant backlinks

Link building is at the core of off-page SEO and can help fire up your page to Google's first page. But while creating backlinks to your page, there are critical things to consider.

Google will more likely rank a website with more backlinks higher than another. However, the relevancy of the backlinks comes into play, as Google first considers the authority of the page linking to your site. 

So, when a website with a higher DA links to your website, Google will likely rank you higher than when one with a lower DA does the same thing. Writing guest posts on blogs with high DA can help you achieve that.

Although promotional links work, it's also helpful to place your link naturally in the article without the motive of making sales.

Optimizing your Google My Business Listing

Local SEO must be a critical part of your marketing strategy if you must rank for your target audience and keyword. For example, suppose you're offering plumbing services to New Yorkers. You want to come up on the search when a user types “plumber New York” on Google. Even when a user doesn't reference the location, Google uses users' IP addresses to generate relevant results.

The first step is to put your company on a local listing through Google My Business (GMB). GMB is a powerful off-page SEO tactic that many local businesses leverage to get on the map and the results just below that map.

This is known as the local three-pack. To get there, you might want to up your game by seeking Google My business optimization services Charlotte – or of course wherever is local to yourself. Remember, the competition is stiff, and only those who can optimize their efforts will see the dividends quickly.

Leverage social media

Social media is a powerful marketing tool that few know how to use. Firstly, posting on social media platforms will broaden your reach. Additionally, relevant and insightful content is more likely to be shared on social media than those on your blog. So this is an excellent way to up your marketing. But how does it help your SEO?

Facebook, Linkedin, Twitter, and Instagram all have high domain authority. Therefore, links to your website from any of these platforms can boost your ranking, just like link building. Google never explicitly stated that it's one of their ranking factors, but they mentioned that they crawl social media pages just like any other data source when generating the SERP.

Posting on discussion forums

Such forum posting sites are platforms for users to discuss the products and services they use. By hopping on such forums, you can expose yourself to new customers, understand their needs better, and get the opportunity to answer their questions or even proffer solutions. In such instances, you could mention your product/service by including a link.

Posting links on forums is an off-page SEO that must be used only sparingly and when it is most relevant. You do not want to spam any platform, as the results are almost always negative.

Wrapping up

There are many SEO techniques out there, but the ones discussed here are not only easy to implement but also trusted to step up your Google rankings. And higher rankings mean more traffic for your business. Start today.

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