Showit Blog Design for Simply2Moms – A Brand Makeover for Empty Nest Moms
Designing the new home for Simply2Moms.com was one of those feel-good projects that brings everything full circle; heart, strategy, and style. Anne and AnnMarie, the dynamic duo behind the brand, are long-time best friends turned business partners who share honest encouragement and practical wisdom to help women navigate the empty nest season with confidence.
The Challenge: A Growing Blog Ready for a Fresh Start
They came to me ready for a brand refresh, one that would reflect the growth of their blog, organize years of valuable content beautifully, and give their brand a polished, professional identity. Together, we brought that vision to life with a complete Showit blog design and branding package, complete with a custom affiliate shop and content strategy support.
Custom Branding That Feels Like Home
Logo Design & Visual Identity
We kicked things off with a custom brand pack, creating a clean, versatile aesthetic rooted in nature-inspired tones and warm neutrals. As their blog branding designer, I developed:
- A modern logo suite including primary logo, alternate logo, and submark
- A soft and earthy color palette that evokes comfort and trust
- A simple yet memorable icon design inspired by their signature tree concept
- Brand elements that work seamlessly across the blog, social media, and marketing materials
Showit Website Design That Makes Content Shine
Next came the Showit blog design itself, a fresh, functional layout that keeps their expansive content library organized while feeling easy and approachable for readers. Whether visitors are there for college prep tips, home decor inspiration, or just a heartfelt mom-to-mom moment, the new layout makes everything accessible.
Strategic Blog Organization
We focused on creating an intuitive user journey, highlighting key content pillars like College Life, Mom Life, DIY Projects, Food, and Parties & Entertaining. Their helpful advice now shines with better structure, improved readability, and on-brand personality throughout.
The custom design includes:
- Clean, mobile-responsive layout optimized for every device
- Easy-to-navigate category pages that help readers find what they need
- Strategic placement of opt-ins and calls-to-action
- Fast-loading pages that keep readers engaged
Affiliate Shop Design That Drives Revenue
To support their monetization goals, we designed a dedicated Favorites section that's as beautiful as it is functional. From Amazon must-haves to Walmart finds and personalized “Shop Our Homes” features, the affiliate hub makes it easy for readers to shop their curated picks, easy for Anne and AnnMarie to add to, and helps grow their blog income.
Bonus: SEO Content Strategy Support
We're also collaborating on a custom content pack, a curated bundle of blog posts optimized for both SEO and audience engagement. It's all part of helping their blog grow in reach and revenue while staying true to their authentic voice.
What This Showit Blog Design Package Included:
- Full custom blog design on Showit platform
- Complete branding package: logos, icon, color palette, and brand guide
- Dedicated affiliate hub and shoppable pages
- Clean, mobile-optimized responsive design
- Strategic site structure for improved user experience
- Content development and SEO strategy support
The Result: A Blog and Brand That Grows with Their Business
Anne and AnnMarie now have a warm, welcoming digital home that truly reflects who Simply2Moms are, and helps them reach and serve their community of empty nest moms even better. The new blog design positions them for continued growth while making it easier than ever for readers to connect with their content.
Ready for Your Own Custom Blog Design?
If you're a blogger or content creator ready to elevate your brand with a custom Showit website design that's both beautiful and strategic, I'd love to chat! Whether you need a complete blog makeover or just a brand refresh, let's create something that helps your business grow.
