Without sounding like AI.
A 49 page kit with the nine prompts, four page frameworks and editing process that turn a generic AI first draft into website copy that actually sounds like you. Home, About, Services and Contact, written and finished by the afternoon.
4 hours using AI.
That is not an AI problem.
It is a briefing problem.
You asked a very capable writer to write about a business it knows nothing about. So it did the only thing it could. It wrote the average of every business website ever published.
Average is exactly what you do not want.
Give it your actual customers, your actual words and your actual difference, and the same tool that produced the nonsense will produce copy that sounds like you on a good day. That is the whole trick, and almost nobody is doing it, which is why so many small business websites currently read like they were written by the same slightly desperate robot.
You have already tried this, haven't you.
You opened ChatGPT or Claude, typed something like write me a homepage for my business, and got back four paragraphs about being passionate about delivering exceptional solutions.
It was grammatically perfect. It could have been about literally any company on earth.
So you tried again. You added some detail. It came back slightly longer and just as empty, with an em dash in every other sentence and a bit at the end about taking your business to the next level. You knew immediately you could not put it on your website. You closed the tab feeling slightly worse than when you started, and your website has been nearly finished ever since.
I know, because I have read them. They are fine. They are also useless on their own, and the reason is simple.
A prompt is an instruction. It is not information. Handing an AI a beautifully written instruction about a business it knows nothing about gets you a beautifully written page about nothing, which is exactly where you already are.
The first hour of this kit involves no prompting at all. You build a brief and you capture your voice. Everything after that works because of those two things, and without them the same nine prompts would give you the same nonsense you got last time.
That is the difference between this and a prompt list. The prompts are in here, all nine of them, written out in full. They are just not the point.
You can buy a hundred prompts for a fiver. Do not bother.
A launch checklist so nothing goes live half finished.
The extra pages: shop and product, freebie opt in, blog and 404.
Metadata prompts and fill in tables for your titles, descriptions, image names and alt text.
Six before and after rewrites showing exactly what to change and why.
The call to action library, sorted by how ready somebody actually is, so you stop asking for a booking from people who are still browsing.
What belongs in your FAQ and what does not, with a swipe list and the reason your FAQ should probably live on your Contact page.
Where your social proof goes, page by page. What your reader is quietly worried about on each page, and therefore which testimonial belongs there. Plus the four questions that get you testimonials worth using.
The part you are still using in two years
Write in templates for all four pages, so you can see the whole thing in order before it goes near a website builder.
The Reference Library
The AI tell list. Every word, phrase and sentence pattern that gives machine written copy away, plus the prompt that strips all of it out in one pass.
Nine copy and paste prompts, written out in full, working in Claude or ChatGPT.
Section by section frameworks for Home, About, Services and Contact, so you know what each page has to do before you ask for a word of it.
The voice capture method. Five minutes on your phone is what separates copy that sounds like you from copy that sounds like a brochure.
The five step brief. An hour to build, then it works forever. Paste it into any conversation and the AI never has to guess about your business again.
The interview prompt that gets the AI asking you the right questions instead of guessing. This is the one that changes everything.
Four hours, start to finished website
Written for Claude and ChatGPT. Every prompt works in either, and in whatever replaces them next year, because the method is about briefing rather than about buttons.
The fact check process, because AI will confidently invent your years in business and your client numbers, and that is how small businesses end up with advertising complaints.
The Sprint
49 pages, in two halves. The first half gets your website written this weekend. The second half is the bit you keep coming back to.
You are not willing to spend the first hour on the brief. The prompts on their own will not save you, and I would rather tell you that now than take your £27.
You want somebody else to write it for you. That is a different service and I am happy to talk about it, but it is not this.
This is NOT for you if
You want it to sound like you, not like everyone else.
You would rather write it yourself than pay a copywriter four figures.
You have tried AI for this and did not like what came back.
You run a small business and your website has been nearly done for longer than you would like to admit.
This is for you if
I am a web designer and content writer in Aberdeen, Scotland, and I have spent over a decade writing and building websites for small businesses.
This kit is the process I use before I design a single pixel. Same order, same questions, same checks. I have taken the part I would normally do with you and turned it into something you can work through on your own, with the AI doing the typing.
I am not particularly interested in whether you use AI or not. I am interested in your website being finished, and this is currently the fastest honest route there.
Hi, I'm Gillian
Instant download. Yours to keep, including updates.
A copywriter will charge you somewhere between £1,000 and £6,000 to write four pages of website copy. That is the right call for some businesses and it is genuinely what the work is worth.
This is £27 and an afternoon.
No countdown timer, no fake sale price, no pretending it was £197 last week. Just a fair price for the thing that has been holding your website up.
Q: What if I have already written some of my website?
Even better. The frameworks work just as well for fixing pages as for writing them from scratch, and the editing section will tell you what to keep.
Q: What if my business is not online?
Most of the examples in the kit are trades and local services, because those are the businesses whose websites are usually letting them down most. If you work locally, there is a whole thread running through it about turning up in searches where you actually trade.
Q: Is it just a list of prompts?
No, and that is the whole point. The prompts are in here, all nine, written out in full. But the first hour has no prompting in it at all, because a prompt is an instruction and what AI actually lacks is information about your business. Build the brief first and the prompts work. Skip it and no prompt on earth will save you.
Q: You say four hours, but it is 48 pages.
The kit is in two halves. The first half is the four hour sprint that gets your four pages written. The second half is a reference library: social proof placement, FAQs, calls to action, metadata, extra pages and templates. You do not read that in one sitting. You use it as you need it, and you will still be opening it long after your website is live.
Q: Do I need to pay for Claude or ChatGPT?
No. The free version of either is enough for everything in the kit. If you already pay for one, there is a note on how to set it up so you are not re-pasting your brief every time.
Q: Will it work if I am not techy?
If you can copy and paste, you can do this. There is no software to install and nothing to set up beyond an account you probably already have.