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The WordPress Newsletter List-Building Plugin for Content Creators
Give your best content to the people who actually show up for it.
Tease & Convert gates your premium WordPress content behind a newsletter sign-up.
Readers unlock everything - completely free - as long as they are subscribed.
You get a bigger, warmer, more engaged email list.
Plans from $6.59/month · Works with any WordPress theme.
beta pricing $99 for life
The smarter way to grow your newsletter: No pop-ips, no complicated lead magents, Just content people genuinely want.
Simple idea. Powerful results.
The Tease & Convert model
Your content is the best reason someone has to subscribe to your newsletter. Stop hiding that reason behind a generic opt-in form, and start letting it do the actual work.
The opening hooks them. Then, at exactly the right moment, a warm and clear gate appears, showing them what they're about to unlock.
Readers get a teaser
A recipe, a guide, a tutorial, a deep-dive... the kind of thing that genuinely helps your audience and shows off what you do best.
You publish great content
Every subscriber found you through your content. They already know what you're about, and that makes them the best kind of subscriber.
Your list grows with people who care
No payment, no friction. They sign up to your newsletter and the rest of the content appears instantly, no page reload, no wait.
They subscribe to unlock
Lock content for users who are not subscribed
You've got a sign-up form somewhere on your site. Maybe in the sidebar, maybe in a pop-up people immediately close. You know your list matters, but it just isn't growing the way you hoped.
Building an email list is hard. It doesn't have to be this hard.
Sound familiar?
Sidebars and footer forms get ignored. People are here for your content, not to hand over their email address to a stranger. You need a reason to subscribe that's tied directly to what they're already reading, and that's exactly what Tease & Convert creates.
"My opt-in form is basically invisible"
A separate freebie to tempt people into subscribing means extra work before you've even written a word of your actual content. What if the content you're already publishing could be the lead magnet? It can. That's the whole idea.
"Creating a lead magnet takes so much time"
Generic opt-in subscribers often don't remember why they signed up. But someone who subscribed to unlock a specific post they were already reading? They know exactly who you are. They're engaged before they've even opened your first email.
"People sign up once and then go cold"
If you don't know whether your gate copy is converting, you can't improve it. You deserve real data, not gut instinct and hope. Tease & Convert gives you the tools to test, learn, and optimise as you go.
"I can't tell what's actually working"
Think about the last time you genuinely wanted to sign up to something. Chances are, it wasn't because of a pop-up that interrupted you mid-scroll. It was because something you were already reading was so good, so useful, so exactly what you needed, that you wanted more of it.
That's the entire philosophy behind Tease & Convert. Your content is the most powerful thing you have. Let it lead. Let your readers fall in love with your writing, your recipes, your expertise, your voice, and then, at a natural point in the page, give them an easy, frictionless way to keep going.
Because a subscriber who found you through a piece of content they were already reading is a different kind of subscriber. They know what you're about. They've already decided they like how you think. They're not going to wonder who you are in a week's time. That's the foundation of a healthy, engaged list, and a healthy, engaged list is the most valuable asset a content creator can build.
The best newsletters are built on trust, not tricks
Tease & Convert makes this happen inside WordPress, without complicated setup, without sending readers off to a third-party platform, and without changing how you already write and publish. It quietly, reliably turns great content into great subscribers.
why it works
Your email list is yours. Not the algorithm's. Not a social platform's. Not an ad network's. When you grow it through content people genuinely wanted, you're building something that can't be taken away from you.
Of your email list belongs to you, no algorithm changes, no platform risk, no disappearing reach
100%
Email open rates are 6× higher than social media engagement rates on average
6×
Email marketing delivers up to 40× the ROI of social media for content creators
40×
The numbers that make every creator sit up
Why your email list is worth building
Every feature in Tease & Convert exists for one purpose: to make your content the most compelling reason someone has ever had to join your newsletter.
Built to turn readers into loyal subscribers
What's inside
Creator+
Clean Gutenberg integration, no page builders needed, no theme conflicts to worry about. If your site runs WordPress, Tease & Convert runs on your site, no matter what theme, no matter what setup.
Works With Any WordPress Theme
Agency
Running multiple WordPress sites or managing content for clients? The Agency plan covers your entire network under one licence. Full features across every site, no per-site fees, no complicated licensing to juggle.
Multi-Site Support
Creator+
Your readers only ever see your brand. No "powered by" badge, no third-party logo. The gate feels like a seamless part of your site, which builds trust and keeps the experience feeling premium.
No Tease & Convert Branding on Your Gates
Creator+
Once someone is a confirmed subscriber, every gated post and every gated block across your entire site unlocks automatically. They never hit a gate twice. The experience is completely seamless, which is exactly how you keep subscribers happy.
Cascade Unlock Across Your Site
Creator+
Your gate should feel like an extension of your brand, not a generic sign-up wall. Customise the headline, body copy, button text, and visual style to match your voice, your site, and the specific content you're gating.
Fully Customisable Gate Design
Creator+
The moment someone subscribes, the gated content appears immediately, no page reload, no redirect, no waiting. The first experience your new subscriber has with your premium content is seamless and satisfying.
Instant Content Unlock
Growth+
Write two versions of your gate message and let real traffic show you which converts better. Different headline, different framing, different call to action, the kind of data-driven optimisation that can genuinely accelerate your list growth.
A/B Gate Testing
Growth+
Gate a specific section of a post while the rest stays fully public. Gate just the recipe method, just the downloadable template, just the expert tips at the end. Give enough away to hook them, then invite them in for the rest.
Block-Level Partial Gating
Creator+
Lock an entire post behind a newsletter sign-up with a single toggle in your WordPress editor. Visitors see your teaser, hit the gate, subscribe, and the rest unlocks immediately. Takes about 10 seconds to set up.
Post-Level Content Gating
Choose one of our Style Builder Pre-sets, or design your own!
No developer needed. No migration headaches. Here's what getting started with Tease & Convert actually looks like.
Up and running in under an hour
Getting started
5
Watch Your List Grow With People Who Mean It
Publish and share your content as normal. Every subscriber who comes in through a content gate arrived because they were already reading something of yours. That's not a cold lead. That's someone who chose you, and that changes everything.
4
Run an A/B Test (Growth+)
Write two versions of your gate message and let real traffic decide which converts better. Even small wording changes can have a meaningful impact on your sign-up rate, and now you'll actually have the data to prove it.
3
Set Your Gate
Toggle to gate the whole post, or use block-level gating (Growth+) to gate a specific section. Write your gate message - what will they unlock? Why is it worth subscribing for? Keep it warm, specific, and genuinely exciting to act on.
2
Choose Your First Post to Gate
Pick a piece of content that represents your best work, a post that already gets good traffic, or one that genuinely showcases what makes your content worth subscribing for. This becomes your first list-building engine.
1
Install & Activate
Upload Tease & Convert to your WordPress plugins folder, activate it, and enter your licence key. Clean, conflict-free installation, it won't interfere with anything already running on your site.
Lock specific sections of content within your blog posts
Start with what you need and upgrade as your strategy evolves. Your content, your subscribers, and your settings move with you, seamlessly.
Pick the plan that fits where you are right now
Simple, honest pricing
Single site licence
Works with any WordPress theme
Cascade unlock across your site
Instant subscriber content unlock
Customisable gate copy & design
Post-level content gating
For bloggers ready to start building their list with real intent
$6.58 / month
Creator
Billed annually · or $12/month billed monthly
Email support
Block-level partial gating
A/B gate testing
Priority email support
Up to 3 site licences
Advanced gate customisation
A/B gate testing with real data
Block-level partial content gating
Everything in Creator, plus:
For creators serious about list growth and conversion optimisation
$12.42 / month
Growth
Billed annually · or $19/month billed monthly
Early access to new features
Dedicated account support
White-label gate options
Multi-site network support
Unlimited site licences
Everything in Growth, plus:
For multi-site publishers and agencies managing content at scale
$24.92 / month
Agency
Billed annually · or $39/month billed monthly
Currently in Beta
Lifetime subscription of the Growth tier for only $99.
pay once, no subscription
Tease & Convert simply helps your best content do what it should have been doing all along, growing your email list.
When someone unsubscribes from your newsletter, the plugin doesn't automatically know, it doesn't have a live connection to your email provider. What it does instead is work on a cache system. You set a cache window (for example, 30 days), and when that period expires, the content locks again. If someone has unsubscribed in the meantime, they'll need to sign up again to get access back. It's a simple, lightweight mechanism that keeps things moving in the right direction, and you're fully in control of how long that window is.
Q: What happens when someone unsubscribes?
No, Tease & Convert uses server-side rendering so search engine crawlers can properly index the visible teaser portion of your content. The plugin is built in line with Google's own guidance on metered and gated content, which means your posts can still rank for the keywords in your publicly visible sections. Your SEO isn't sacrificed for your list growth.
Q: Will gating content hurt my Google rankings?
Block-level gating (available on Growth and Agency plans) lets you gate a specific section of a post rather than the entire thing. You might publish a full tutorial but gate just the downloadable checklist at the end. Or share a complete recipe post but gate the printable recipe card, the storage tips, or the expert variations section. It's the most natural, highest-converting way to gate because readers are already invested in what you've written before they ever see the sign-up prompt. If you publish structured content, recipes, tutorials, guides, step-by-step posts, it's well worth having.
Q: What is block-level gating? And do I actually need it?
Not a penny. Your readers unlock your gated content completely for free, all they need to do is subscribe to your newsletter. As long as they stay subscribed, they have full access to everything you've gated. There's no payment wall, no premium reader tier, and no transaction of any kind. The exchange is simple: great content in return for their email address and attention.
Q: Do my readers have to pay to access the gated content?
Frequently asked questions:
On Growth and Agency plans, you write two different versions of your gate message for any gated post. Tease & Convert splits incoming traffic between the two versions and tracks which one results in more subscribers. Over time, you build a clear picture of what resonates with your audience; different headlines, different calls to action, different framing. The kind of optimisation that used to require expensive dedicated tools is built right into your post editor.
Q: How does the A/B gate testing work?
Tease & Convert integrates directly with Flodesk, Mailchimp, Kit, ActiveCampaign, and MailerLite. When someone subscribes to unlock your content, they're automatically added to whichever list or segment you've set up in your email platform, no manual importing, no copy-pasting, no extra steps. Your new subscriber lands in exactly the right place from the moment they sign up.
Q: Which email platforms does it work with?
Not at all. Post-level gating is a single toggle in your existing WordPress post editor. Block-level gating uses a wrapper block in Gutenberg; no code, no shortcodes, no technical knowledge required. If you can write and publish a WordPress post, you have everything you need to use Tease & Convert from day one.
Q: Do I need a developer to set this up?
Your readers are already there. Give them a reason to stay.
Your newsletter list is the most valuable thing you'll build as a content creator. Tease & Convert turns the content you're already creating into the most compelling sign-up incentive you've ever had.
Plans from $6.59/month · Works with any WordPress theme.
