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Welcome to the Gillian Sarah

Blog

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Zao Publishing is a spirit-led, Christian publisher. They thrive on building faith-based businesses and sharing the message of God with others. This is the second time I’ve had the joy of working with Kareem to help bring a vision of hers to life. Having previously worked together on Hummingbird Journeys, I knew Kareem, and I […]

BY Gillian Paterson | March 9, 2020 | Website Launch

Zao Publishing Branding & Showit Website Launch

Zao Publishing Showit Website Launch

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You’ve opened a business and gone through your marketing checklist. You have a positioning strategy, an awesome web presence, and the perfectly designed set of logos to develop your brand identity. All three of these things work together to create customer awareness and fortify your brand strategy. Your website features icons and logos which align […]

BY Gillian Paterson | March 6, 2020 | Branding

How Use Your Logo & Icons To Develop Your Brand Recognition

using Logos & Submarks in your Brand

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When you take a look at those successful bloggers and Instagram influencers who have hundreds of thousands of followers, they hardly notice when a difference of 2 or 3 people occurs each month. For those of you who are struggling to build your blog, reach your audience, and see real traffic build on your website, […]

BY Gillian Paterson | February 24, 2020 | Business

How to Actually Get Traffic to Your New Blog

How to actually get traffic to your new blog

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One of the most exciting parts of becoming your own boss and finally leaving the restrictions of your 9 to 5 job is exactly that: you’ll never need to worry about being stuck doing the same thing each day for the same fixed income.   For all of us who have that entrepreneurial tick that […]

BY Gillian Paterson | February 19, 2020 | Business

5 Things You Need To Do Before You Leave Your 9 to 5

Things You Need To Do Before You Leave Your 9 To 5