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June 11, 2019
Your readers are coming to you because of your content. Whether they are a long time follower, or they have ended up on your blog by falling down the rabbit hole known as Pinterest. They are there because they want to hear what you have to say. This means you need to put thought and effort into every single post.
If someone finds you through Pinterest for the first time, and they click through onto a half-assed blog post, it’s unlikely they will be back. However, if their first impression is an in-depth, though out article, you’ll instantly have a fan. With blogging, each post will be a first impression to someone. Whether they go directly to your website and it’s your most recent post. Or maybe they do come from Pinterest. You have to write everything you post as if it’s going to be the first thing someone sees.
Write each post as if it is directed at your target audience. This way, your fans will automatically be your ideal market. You can’t appeal to everyone, so don’t even try. Quality content will have your fans coming back looking for more content of a similar nature, so it’s important to set the standard. Leading onto my next point…
There is no use blogging if everything you write is of a different standard or topic. This way you won’t be appealing to a specific audience, so you are much less likely to grow your fan base. For example, I write about online business and passive income. If I was to suddenly start blogging about what I wore on my last night out it would confuse my readers. It would also deter anyone new from subscribing as people interested in the online business aspect of my blog are not interested in what I wore, and the fashion readers are most likely not interested in online business. This meaning I’ve just lost my existing audience, and I’m stopping any future growth.
Of course if you are changing the direction of your blog, that is a different story.
Stay consistent in the quality you giving your readers. If you are offering them 500 word, in-depth posts every Tuesday, stick with it. Your fans will not be impressed if you wait until Thursday and then publish a minimal effort 200 word post.
Stay consistent with your quality and main topics. This way you will grow your audience based on these.
Growing an audience does not happen overnight. It takes time and effort to even just publish enough to warrant a fan base. It also takes time for people to trust you. When have you ever just found someone online and then followed them, subscribed to them, and bought what they were selling all in the first 10 minutes? Very rarely I’m guessing. People need to see a lot of free value from you before they trust in you and start investing their hard earned money. So be warned that you may just be blogging for yourself for the first few months.
You can use platforms such as Pinterest and Instagram to draw attention to your blog posts. But even these take time to build up an audience and a following. If you build it, they will come. If you are consistently putting out quality content and marketing it, your followers will find you. It may take them a week, it may take them a year, but they will come.
Be patient and learn a little about social media marketing. If you are just hearing crickets then maybe try collaborating with someone in your field. Do a joint project with someone so you can advertise each other on your blogs for some exposure (ugh, I hate that word). But seriously, in the world of a start-up blogger, exposure is exactly what you are looking for. Get yourself in front of other peoples audiences and some of their fans will also become your fans.
If you build it, they will come. If not, then look into social media marketing. If there is still nothing, then I would try and up level the quality of your content and making sure it all falls into one or two niches. Become the master of your field, the go-to for that one thing. You can’t please everyone, so find your own audience and nourish them and only them.